Whether or not or not you’re planning to dive into the competition of sport that’s the 2020 Tokyo Video games, do take a second to get pleasure from Omega’s splendidly inventive advert, titled Timekeeping and custom: Omega meets Japan.
The beautiful 60-second sequence (above) makes use of Think about Dragons’ 2015 track Dream for the soundtrack cleverly combines components of Japanese tradition with fashionable pictures of Olympic sports activities and Omega timepieces to provide one thing actually fairly particular.
In its personal phrases, the esteemed Swiss watchmaker describes the advert as “a split-screen celebration of split-second precision and enduring Japanese customs.”
The spectacular piece of labor, which has racked up greater than 12 million views in a matter of days, has understandably wowed those that have watched it. One particular person wrote within the feedback, “I would call this video perfection. What a beautiful idea about the use of imagery,” whereas one other wrote, “This is an incredibly beautiful commercial. A masterpiece indeed.” One other stated it was merely “one of the most incredible advertisements I’ve ever seen.”
Digital Traits contacted Omega to seek out out which inventive company is behind the advert however on the time of publication we hadn’t heard again.
Together with the present occasion in Japan, whose opening ceremony on Friday, July 23 included a number of surprises for gaming followers, Omega has served because the official timekeeper at 29 Olympic Video games since 1932. Throughout the many years the corporate has developed a slew of cutting-edge sports activities timekeeping applied sciences, amongst them the digital beginning gun, touchpads for swimming, and the Scan’O’Imaginative and prescient Myria — a photograph end digicam that may take as much as 10,000 digital photos per second.
To seek out out extra about how Omega has come to steer the sector in sports activities timekeeping, and what it’s been doing to remain on the prime of its recreation, try this Digital Traits article that features feedback from Alain Zobrist, CEO of Omega Timing.
In the event you’re trying to catch all the thrilling moments of athletic excellence from the 2020 Summer season Video games, we’ve damaged down how and the place to look at all of the historic motion.