AT&T mulls discounted phone plans … but there’s a catch

How would you like the idea of a cheaper cell phone plan in commerce for having occasional ads pushed entrance and center in your machine?

Properly, it’s a switch that AT&T is contemplating making throughout the subsequent yr or two.

Chatting with Reuters on Tuesday, September 15, AT&T CEO John Stankey revealed for the first time that the telecommunications giant is considering reductions for ads.

“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey instructed the data outlet.

The CEO suggested AT&T’s plan to launch an ad-supported tier of HBO Max 2021 would help the company to design the framework for phone plans backed by ads, though he reportedly steered away from explaining precisely how the system may match.

Nonetheless, Stankey did reveal that AT&T engineers are throughout the means of making what he described as “unified customer identifiers” that can allow mobile devices to acquire extraordinarily targeted ads, in flip enabling AT&T to price advertisers premium expenses.

Digital Tendencies has reached out to AT&T for further data on how the proposed idea may match and we’ll exchange this piece after we hear once more.

AT&T wouldn’t be the first service to provide ads for cheaper phone plans, whereas the likes of Amazon moreover provide Kindles at discounted prices if you’re prepared to easily settle for ads on the machine.

Saving as a lot as $120 a yr in your phone plan in commerce for swiping away a few ads may present tempting for some AT&T purchasers, though the popularity of any such system will leisure largely on the best way it’s carried out and the best way it impacts a purchaser’s interaction with their machine.

Badly executed and it will merely turn into one different merchandise in order so as to add to the prolonged itemizing of points that we hate about our cell phone service.

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